EXTERNAL MARKETING DIRECTOR / FRACTIONAL CMO

When a company does not have a marketing director, recently lost one, or marketing is in place but lacks clear direction and accountability, I step in as your external marketing director or strategic partner.

I operate at CMO level, supporting leadership teams in shaping marketing direction, making informed decisions, and ensuring marketing functions as a value-creating business driver rather than a collection of disconnected activities - without the need to hire a full-time executive.

When is this most relevant for a company?

What outcome can a company expect?

When decisions stall due to a lack of ownership

When marketing activity exists, but effectiveness is unclear

When the business is growing faster than marketing capability

When structure, focus, and clear priorities are needed

When an experienced strategic partner is required — not just another executor

A business-orientated partner who takes responsibility

Clear marketing direction

A functioning marketing organization

Less chaos and more decisions

Pricing: depends on the scope of involvement and business context

Every collaboration begins with a focused conversation to assess the situation, define needs, and determine the most suitable co-operation format. The level of involvement, accountability, and working model are tailored to each specific business context.