I see marketing not as a set of disconnected activities, but as an integrated growth system aligned with business objectives.

Working with real-life business situations, I connect strategic thinking with execution and marketing with commercial logic - enabling decisions made with clear ownership and accountability for outcomes.

Marketing activities are in place, but there is a lack of strategy and understanding of what truly works

There is no marketing director, or the function lacks structure

The business is growing, but marketing is not keeping pace

Targeted expertise is required for transformation or new projects

I work with companies that primarily need more clarity — direction, priorities, and decisions that move the business forward.

External Marketing Director (Fractional CMO)

Marketing and growth strategy

Marketing planning and management

Brand development

Targeted consultation

I help turn marketing into a functioning, goal-oriented growth system. I engage through the collaboration model best suited to your business context.

What company leaders and partners say

“What stands out most is his structured approach to marketing and his ability to see the ‘big picture’ while still understanding the details that drive performance. He has a natural ability to combine analytical thinking with creativity, translate insights into strategy, and build plans that are both ambitious and realistic. Whether developing brand strategies, leading complex planning cycles, or coordinating with international partners, he consistently demonstrated leadership, clarity, and strong business sense.”

Janno Hert
CEO at Tridens Baltic

“Gediminas consistently demonstrated an exceptional level of professionalism, passion, and commitment to brand growth and development. His ability to craft and implement long-term brand strategies played a big role in the remarkable growth of the Jägermeister brand in the Lithuanian market. Given his track record of success, I highly recommend Gediminas to any organization where marketing and brand development are essential to business success.”

Claudius von Hagen
Area Manager Eastern Europe /
Central Asia at Mast-Jägermeister SE

This allows me to define direction and make decisions that work.

20

100

I have worked with more than 100 brands across different categories and markets, integrating marketing, commercial strategy, and business development into a coherent growth system.

Years of experience

Nearly two decades of hands-on experience enable me to see marketing not as isolated activities, but as a growth system tightly aligned with business goals.

Brands

3

Core focus areas

Through leadership roles in marketing and business development, I have built experience in strategy development, marketing planning, and brand building.